Handbooks and Guides


Main Street Approach Handbooks & Guides

Member Publications

Our member publications provide comprehensive, in-depth information on everything you need to know regarding the Main Street Approach and leading a comprehensive commercial district revitalization effort.

These publications are only available to members of Main Street America. Not a member? Join today.

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Creative Approaches

Learn creative approaches to place-based entrepreneurship to position your Main Street for long-term success.

READ HERE

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Measuring Impact

Learn how to collect, assess, and communicate impact data to improve program operations and enhance your ability to serve your community.

READ HERE

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Entrepreneurship

Learn the building blocks of entrepreneurial ecosystems and how to build and support an entrepreneurial economy.

READ HERE

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People-Centered Design

Learn how to implement a people-centered design process in your downtown.

READ HERE

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Community Engagement

A practical framework for strengthening your community engagement efforts.

READ HERE

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Market Analysis

Learn how to assess the economic condition of your commercial district.


READ HERE

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Community Transformation

Learn how your Main Street can better align your work around district-specific strategies.

READ HERE

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Main Street Refresh

Learn about the process, key takeaways and vital updates to the Main Street Approach.

READ HERE

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Comprehensive Revitalization

Learn about all aspects of downtown growth, development & revitalization.

READ HERE

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Board Members

Learn the process of running a board, gaining public and private support, recruiting strategic members, and more.

READ HERE

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Design

Learn how to capitalize on your community’s best assets and create an inviting atmosphere through building improvements, and more.

READ HERE

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Economic Restructuring

Learn how to strengthen existing businesses and recruit new ones, encourage investment in through financial incentives, and more.

READ HERE

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Organization

Learn about Main Street fundraising, volunteer recruitment and retention, program promotion and advocacy, and more.

READ HERE

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Promotion

Learn key aspects of how to define your Main Street’s image, promote local businesses, host special events, and more.

READ HERE

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Marketing an Image

Learn how to evaluate your existing assets, develop a market position, and “sell” your Main Street to shoppers, visitors, and residents.

READ HERE