2024 Main Street Now Conference

Main Street Now 2024

Birmingham, Alabama

Join us in Birmingham, Alabama, for the 2024 Main Street Now Conference from May 6-8! Save the date to join fellow commercial district revitalization leaders from across the country for three days of education sessions, special events, mobile workshops, and opportunities to explore the host city. Whether you come from an urban business district, small rural downtown, or somewhere in between, the Main Street Now Conference time-tested solutions to common problems and innovative approaches to emerging issues to help your community thrive.

Host City

Known as The Magic City, Birmingham offers a unique host city experience, including opportunities to visit and learn from vibrant metropolitan commercial corridors and dynamic rural Main Streets in nearby towns. 

Between sessions, enjoy local shops, eateries, and attractions in two Main Street Alabama districts: Downtown Birmingham and the Historic 4th Avenue Business District. Come early or extend your stay to explore the city’s extensive urban green spaces and historic architecture, vibrant arts and culture scene, and National Historic Landmarks, Districts, and Monuments dedicated to the American Civil Rights Movement and metalwork manufacturing industry.

Learn More

Main Street Alabama >
Birmingham Travel Info & Guides >


Conference sessions will take place at the Sheraton Birmingham Hotel and Westin Birmingham Hotel. Group registration is scheduled to open in January 2024. Please see below for details.

Sheraton Birmingham
Group Rate: $200*
2101 Richard Arrington Jr. Blvd. N. 
Birmingham, AL 35203 

Preview the Sheraton Birmingham >

Westin Birmingham
Group Rate: $205*
2221 Richard Arrington Jr. Blvd. N.
Birmingham, AL 35203 

Preview the Westin Birmingham >

*Plus taxes and fees; subject to change.

Call for Proposals


The call for proposals submission portal is open!
Along with our partners at Main Street Alabama, we invite proposals for educational sessions at Main Street Now 2024 from July 31 - October 6, 2023. 

We welcome proposals for educational sessions in three thematic areas – Welcoming & Belonging, Connectivity through Civic Infrastructure, and Reimagining Local Spaces & Economies – as well as perennial downtown and commercial district management topics guided by the Main Street Approach™. A committee comprised of leading community development practitioners and Main Street experts will be reviewing each application and expect to notify submitters about the status of their proposals in late fall 2023. 


Conference Themes: See below to learn more about the 2024 Main Street Now Conference themes.

Call for Proposals Overview: Join Kaity O'Reilly, Associate Manager of Education Programs, for a virtual walk through of the call for proposals submission form. Learn about submission requirements, become familiar with the elements of a successful proposal, and get answers to commonly asked questions. Watch the overview here >

Preview the Form: A preview of the submission form is available via download. Preview the form here >
Please note: this document is for planning purposes only; proposals must be
submitted using
the online form by October 6, 2023, at 11:59pm CST to be considered.

Submit a Proposal


Sponsoring the Main Street Now Conference is a highly visible, cost effective way to reach community leaders and partners as they foster new ideas and solutions for preservation based revitalization. Sponsor packages provide partners with the opportunity to:

  • Demonstrate leadership through programming and promotions
  • Connect directly with local decisionmakers
  • Support communities on their path to economic revitalization

Download the sponsor prospectus to learn more! 

Questions? Contact Katie Eckstein at keckstein@mainstreet.org

Exhibition Hall

The Main Street Now Expo offers a variety of promotional opportunities for companies specializing in products, services, and resources designed to assist downtown and commercial district management professionals take their revitalization efforts to the next level. More information about booth spaces and pricing will be available in fall 2023. Booth registration is expected to open in January 2024. The hall will be located in the Birmingham Jefferson Convention Complex and the show is expected to run May 7-8, 2024, with set-up on May 6, 2024, and breakdown the afternoon of May 8, 2024.

Questions? Contact Steve Amraen at samraen@mainstreet.org

Conference Themes

Welcoming & Belonging

Welcoming and belonging strategies help build bridges between new and existing residents, business owners, visitors, and other stakeholders to create stronger bonds within communities. Successful Main Streets foster a sense of community ownership for each resident by ensuring equal access to, and a role in, downtown for people from all backgrounds, including incomes, ages, races, and abilities. Whether it’s welcoming new neighbors, championing strategies to prevent gentrification or displacement, adopting immigrant-friendly policies, or creating space for group expression, Main Street organizations are well-positioned to advance these principles and strengthen their districts’ social, civic, and economic fabric.

Connectivity through Civic Infrastructure

Civic infrastructure - parks, trails, town squares, play spaces, libraries, and other public places – boosts local economies, increases resiliency and trust, supports health and well-being, creates a more equitable society, increases civic engagement, and strengthens democracy for all. Underlying a community’s civic infrastructure is a system of interconnected policies, programs, and people that work in tandem to build and foster a sense of place. Main Streets share in the community-wide need to dedicate time and resources towards expanding access and use of civic infrastructure to enhance quality of life and create more sustainable communities with vibrant social capital.

Reimagining Local Spaces & Economies

Major economic transformations over the past decade from real estate market conditions and pandemic disruptions to macro-economic shifts and local entrepreneurship trends – have presented local communities with myriad challenges. In response, Main Streets have adopted future-focused solutions to leverage their place-based assets, remain competitive, and reorient their economic bases for local prosperity. To adapt in an ever-changing landscape, Main Streets can support local investment and ownership in their districts, activate underutilized spaces through creative reuse, champion people-centered infrastructure, and bolster grassroots economic vitality strategies.

Check out past Main Street Now Conferences for previous education sessions, themes, experiences, and more.

Explore Past Conferences

Stay in the Know

Check this page and follow Main Street Now on Twitter and Facebook for updates. 
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Questions? Email info@mainstreet.org.