Demographics, Data, & Diversity: Understanding Your Community
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In the wake of social upheaval across the country, many Main Street programs are considering how to launch or amplify diversity and inclusion efforts. To undertake a diversity initiative, an understanding of your community’s demographics is essential, both to ensure your outreach is inclusive and to establish a baseline for your efforts. But demographics – and the ways in which Americans choose to identify themselves – are shifting rapidly, and multiple dimensions of diversity need to be considered.

Advocacy in Focus: A Five-Part Course
Whether making a specific policy ask or maintaining sustained support, community revitalization professionals and historic preservationists need to develop and hone advocacy skills. Join this course through the Main Street America Institute and presented by the National Trust for Historic Preservation for a five-part series featuring expert speakers and practitioners from across the community revitalization and preservation fields. This series will provide an in-depth overview of five key advocacy areas:

• Working with an Advocacy Coalition 
• Lobbying and Political Action
• Communicating with Elected Officials
• Media Communications for Advocacy Campaigns
• Developing a Grassroots Network

Connect with Customers and Manage Your Business Remotely
Slides available here
Discover Google tools that can help you work and manage your business during this time of uncertainty. Learn how to update critical business information online, keep your customers informed, conduct virtual meetings, and access important files from anywhere. Plus, get insights on more online and timely resources for small businesses.

UrbanMain & COVID-19: Responses from the Frontline
The COVID-19 pandemic has hit urban areas hardest, with research emerging on the disparate impacts on communities of color. Join this UrbanMain webinar to hear how neighborhood commercial district managers are quickly responding with local policy initiatives, small business e-commerce tools, and grants to meet the needs of their communities.

Small Business Research Report
On April 9, Main Street America released "The Impact of COVID-19 on Small Businesses: Findings from Main Street America’s Small Business Survey:" a report showcasing the devastating impact of the COVID-19 crisis on the local economy. Join this program to better understand the survey results, recommended policy actions, and how Main Street communities can access local data for their participating businesses.

Leading through Crisis
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Responding to the COVID-19 pandemic requires commercial district professionals and volunteer leaders to shift their mindset from traditional work planning to leading a holistic recovery effort for their district. Join Norma Ramirez de Miess to learn how Main Street leaders can guide revitalization through crisis and moving recovery efforts forward while also ensuring short-term and long-term organizational health.

Supporting Local Safely
Since the onset of the COVID-19 pandemic, Main Street programs across the country have been moving rapidly to offer support to local businesses and the community as a whole. Join us for updates from the National Federation of Independent Businesses on the impact to the business community and current resources and guidance, followed by a panel discussion of local program directors.

Investing on Main Street
EIG and Main Street America discuss programs and services designed to help communities maximize the potential of Opportunity Zones and share examples of local initiatives and investments aimed at strengthening businesses and Main Streets across the country.

Organizational Health Check-Up
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Effectively supporting small businesses in a Main Street community requires a strong foundation, but the COVID-19 pandemic will have short and long-term impacts on your organization’s financial health. Join this "check-up" with Kathy LaPlante and Donna Ann Harris to learn how your organization should prepare to weather this crisis and think through long-term needs.