Over the last nine years, Main Street America has successfully transitioned from a newly formed independent subsidiary of the National Trust for Historic Preservation to one primed for long-term sustainability and growth. Wanting to harness this inflection point, Main Street America embarked on a year-long process in July 2021 to develop a new strategic plan that will guide our next chapter.
This was a highly collaborative and intensive process led by staff and guided by the board and key stakeholders. We rooted our strategy in three main elements – our Vision, Mission, and Values. These elements informed the direction for six actionable Long-Term Objectives (LTOs) that will drive our work forward over the next 5-10 years.
This process is not done—our most important work is ahead of us as we head into the implementation phase. This is a living, breathing plan that we will keep revisiting over the months and years ahead. We look forward to involving the network in this process and working to accomplish our vision, mission, and long-term objectives together.