The professional field of downtown and commercial district management requires a very distinct set of skills and expertise. Today’s professionals must be subject matter experts, with skills and knowledge directly relevant to the multitude of challenges confronting 21st century commercial districts. They must also be outstanding leaders, with the ability to engage their community, build consensus among diverse stakeholders, and manage complex revitalization projects. The Main Street America Institute (MSAI)
supports professionals in realizing these roles through a comprehensive set of learning opportunities that provide the tools and strategies needed to lead results-oriented revitalization efforts.